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Company director Will Beeson said ''It is a very versatile cooking potato, which customers love first and foremost for it's unique and stunning appearance. We are very excited about developing the variety and bringing it to more and more customers."

It is being released into the wholesale and foodservice sector, and is set to become an interesting addition to the dinner plate.

For further information please contact Preva Produce on: 0044 1362 684300

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Norfolk's Preva Produce is introducing a flush of colour into the potato market with a new variety named Miss Blush.

This red and white potato is grown in Norfolk and packed at Preva's high-tech packing facility in Snetterton. The latest potato to join Preva's range, it has a rosy skin, creamy white flesh and delicate flavour, and is best served steamed to retain its interesting colour.

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